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June 28, 2016
- Accelerating global growth strategy through stronger branding -
Tokyo, June 28, 2016 – Hitachi Transport System, Ltd. announced today the launch of a new and improved global website for the Hitachi Transport System Group (herein called the “HTS Group”). This renewal project is one of the first key steps to support its global growth strategy, outlined in the latest mid-term management plan through 2018, effective since April 2016. As a major first step toward strategic global branding, the new corporate website was developed with focus on user-centric improvements for a friendlier digital platform, smoother site navigation, and clearer communication, in order to help its users locate the latest information on the HTS Group’s dynamic business activities with much more ease and facility than before.
The HTS Group is committed to keeping its stakeholders and the general public engaged up to date, as it continues challenging itself to become the most preferred global supply chain solutions provider.
|Launch Dates||June 14, 2016 (Japanese) and June 28, 2016 (English)|
|Improvement Highlights||1. User-Friendly Platform
The website structure and contents are revised and integrated comprehensively. Responsive web designs have been adopted for a consistent user experience among different devices. Fresh appearances have been added with attractive key visuals, portraying the brand effectively.
2. Smooth Navigation
A unique query tool, titled “Our Solutions to Your Challenges,” takes only one click for viewers to jump from the top page to the right content, and all web pages with relevant contents are interlinked for easy navigation. The investor relations section has also been re-engineered with reference to some best practices in the market, given that it gets frequently updated with announcements and publications.
3. Clear Communication
The HTS Group’s core strategy, “Smart Logistics,” is clearly outlined from five angles, “B2B,” “SCM Optimization,” ”Global,” “Innovation,” and “Environment.” The recruiting section*1 has also been enhanced with more pages covering both company and staff-level information in written text and visual images, including short movies. (*1 available in the Japanese site only.)
4. Global Branding
The HTS Group’s global operations are specifically showcased with its regional capabilities supported by local business entities in the network. With the English site boosted for more impactful communication, the new website is ready to facilitate stakeholder engagement more effectively across in and out of Japan.
Public Relations Department, Corporate Strategy Office,
Hitachi Transport System, Ltd. TEL: +81-3-5634-0357